+500
followers/mois
+1.5%
taux d'engagement
+200%
clicks/mois sur le site internet
Contexte de l'entreprise cliente
Bro Bread est une entreprise spécialisée dans la formation de boulangers professionnels au levain à travers le monde et propose également du consulting en boulangerie. L'entreprise souhaitait accroître sa visibilité numérique et attirer une audience internationale pour ses formations.
Objectif de la collaboration
Bro Bread visait à attirer un trafic qualifié sur sa page Instagram, à développer sa communauté et à convertir de nouveaux clients pour ses formations.
Premier contact et définition des objectifs
Bro Bread avait défini les objectifs suivants au début de la collaboration :
- Renforcer la légitimité de la marque sur les réseaux sociaux en tant que référence dans le domaine du levain.
- Développer la communauté Instagram en augmentant le nombre de followers qualifiés.
- Attirer de nouveaux clients pour ses formations et services de consulting.
Début de la collaboration
Processus initial :
Une analyse de la présence de Bro Bread sur Instagram avait montré que le contenu était déjà de qualité, mais que le potentiel d’engagement pouvait être amélioré. Nous avions proposé de :
- Cibler des comptes spécialisés dans la boulangerie et l’artisanat.
- Optimiser la publication de contenu éducatif pour fidéliser la communauté existante.
- Encourager plus d'interactions avec les abonnés via des stories et des publications engageantes avec une forte identité visuelle.
Stratégie et mise en œuvre
Pour aider Bro Bread à atteindre ses objectifs, nous avions élaboré une stratégie basée sur :
- Ciblage de comptes similaires : Interagir régulièrement avec des comptes d’artisans boulangers et passionnés de levain pour renforcer la visibilité de Bro Bread
- Engagement via stories et posts éducatifs : Bro Bread avait mis en avant son savoir-faire à travers des stories régulières et des posts éducatifs sur le levain et les techniques de boulangerie.
Tactiques clés utilisées :
- Likes et commentaires sur les publications pertinentes de la communauté artisanale.
- Partage de contenu visuel et technique autour de la fabrication du levain, ce qui avait encouragé l'engagement de la communauté.
- Publication régulière de photos et vidéos mettant en valeur les formations et le travail artisanal.
Résultats obtenus
Les résultats observés après la mise en place de cette stratégie incluent :
- Augmentation de l'engagement :Le nombre de likes, commentaires et partages sur les publications a augmenté.
- Croissance des abonnés :Bro Bread avait enregistré une augmentation régulière du nombre de followers, atteignant 500+ nouveaux abonnés par mois.
Résultats de la collaboration Bro Bread x Propulse :
+8107
followers/mois
+1.2%
taux d'engagement
+300%
clicks/mois sur le site internet
«Super équipe, super communication, très efficace. J’ai gagné beaucoup de followers»
Bro Bread
Vous souhaitez booster la visibilité de votre entreprise sur Instagram comme Bro Bread ? Contactez-nous pour discuter de votre stratégie et découvrir comment nous pouvons vous aider à atteindre vos objectifs.
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Date of the experience: July 17, 2024
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Date of the experience: July 01, 2024
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Date of the experience: June 19, 2024
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Date of the experience: July 03, 2024
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Date of the experience: June 11, 2024
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With Propulse
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Date of the experience: April 24, 2024
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Propulse: Simplify and Automate Your Online Presence
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Date of the experience: October 13, 2023
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Date of the experience: June 03, 2024
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