+440
followers/mois
+0.94%
taux d'engagement
+135%
clicks/mois sur le site internet
Contexte de l'entreprise cliente
David Casartelli est un photographe professionnel spécialisé dans les paysages alpins. Sa mission est de capturer l’essence et la beauté des montagnes, et de partager son art à travers des photographies uniques et inspirantes. En plus de son travail artistique, il propose une boutique en ligne de tirages d’art photographiques.
Objectif de la collaboration
- Développer une communauté Instagram engagée et alignée sur son univers artistique
- Augmenter le taux d’engagement pour maximiser la portée de ses publications
- Stimuler les visites sur son e-boutique pour convertir les abonnés en clients
Premier contact et définition des objectifs
Dès le début de la collaboration, David a exprimé des attentes précises :
- Croissance organique : Attirer de nouveaux abonnés passionnés par la photographie et les paysages naturels.
- Amélioration de l'engagement : Créer une connexion avec son audience en favorisant les interactions qualitatives.
- Optimisation des conversions : Diriger les abonnés vers sa boutique en ligne pour générer des ventes de tirages d’art.
Début de la collaboration
Analyse initiale :
- Un contenu visuellement exceptionnel, mais une visibilité encore limitée.
- Un manque d’interactions régulières avec des comptes partageant des intérêts similaires.
Propositions initiales :
- Cibler des amateurs de photographie, de nature et d’aventure à travers des hashtags spécifiques et des comptes pertinents.
- Structurer une stratégie de contenu mettant en avant ses œuvres, les coulisses de ses shootings et les valeurs de son travail.
- Intégrer des interactions authentiques grâce à notre outil avec des potentiels followers ciblés.
Stratégie et mise en œuvre
Pour répondre aux besoins de David, une stratégie sur-mesure a été mise en place, incluant :
- Ciblage précis : Interactions avec des comptes d’amateurs de paysages naturels.
- Storytelling visuel : Partage de l’histoire derrière chaque cliché, mettant en avant l’émotion et l’effort derrière chaque prise de vue.
- Reels inspirants : Vidéos courtes des coulisses de sessions photo, dévoilant l’art et la technique derrière chaque image.
Tactiques clés utilisées :
- Likes stratégiques sur des comptes similaires et potentiellement intéressés par le contenu de David
- Suivi de profils alignés avec son audience et sa clientèle cible
- Stories engageantes : sondages, questions-réponses sur la photographie et partages de retours clients.
Résultats obtenus
Après seulement 2 mois de collaboration :
- Croissance significative des followers : +800 nouveaux abonnés en 2 mois.
- Engagement renforcé : Des interactions régulières, incluant plus de likes et de commentaires par publication.
- Impact commercial : Une augmentation des visites sur la boutique en ligne et des ventes directes de tirages d’art.
Résultats de la collaboration David Casartelli x Propulse :
+440
followers/mois
+0.94%
taux d'engagement
+135%
clicks/mois sur le site internet
«Croissance et engagement au top ! Depuis que j’ai commencé à travailler avec Propulse, ma présence sur Instagram a changé de dimension. En tant que professionnel de la photographie de paysages de montagne, je cherchais une solution pour toucher une audience plus large et pertinente tout en restant authentique. Propulse a parfaitement répondu à mes attentes.
J’ai vu une croissance naturelle de mes abonnés de plus de 500 followers en 1 mois et demi, avec des personnes réellement intéressées par mon travail. Mon taux d’engagement a bondi, avec plus de likes, de commentaires, et des interactions de qualité. Cela s’est également traduit par une augmentation directe des visites sur ma boutique en ligne de vente de photos d'art de paysages de montagne. À moi de continuer d'alimenter mon feed avec des publications de qualité qui convertiront vers plus de ventes de mes tableaux photographiques.
L’équipe de Propulse est d’un professionnalisme irréprochable, toujours disponible pour répondre précisément à toutes mes questions et m’accompagner dans l’optimisation de ma stratégie. Ce que j’ai particulièrement apprécié, c’est que les techniques utilisées par Propulse respectent l’authenticité de ma communauté. Pas de robots ou de méthodes douteuses, juste une approche stratégique et naturelle pour maximiser ma visibilité.
Je recommande Propulse à tous ceux qui souhaitent donner un coup de boost à leur activité sur Instagram tout en bâtissant une communauté solide et engagée. Merci à toute l’équipe pour leur expertise et leur accompagnement !
David Casartelli
Vous êtes photographe ou artiste et souhaitez amplifier votre présence sur Instagram ? Contactez-nous dès aujourd’hui pour une consultation personnalisée et découvrez comment nous pouvons vous aider à transformer votre communauté en résultats concrets.
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