A renforcée sa présence sur Instagram tout en attirant une audience qualifiée et en augmentant son taux d'engagement.
Client depuis le 11.07.2024
+400
followers/mois
+0.94%
taux d'engagement
+135%
clicks/mois sur le site internet

Contexte de l'entreprise cliente

Vanessa Bricout est une coach professionnelle certifiée et sophrologue opérant à Lyon et à distance. Son objectif principal est d'accompagner ses clients à révéler leur potentiel et à surmonter leurs doutes. Pour renforcer sa légitimité sur Instagram et attirer une clientèle qualifiée, Vanessa souhaitait accroître sa visibilité numérique et améliorer ses interactions avec son audience.

Objectif de la collaboration

  • Accroître le nombre de followers qualifiés
  • Renforcer l'engagement sur ses publications
  • Attirer davantage de clients pour ses séances de coaching et services en sophrologie

Premier contact et définition des objectifs

Les objectifs de Vanessa ont été clairement définis dès le début de la collaboration :

  • Développer sa communauté Instagram avec des followers ciblés et qualifiés.
  • Améliorer le taux d'engagement, pour transformer ses abonnés en potentiels clients.
  • Optimiser la stratégie de contenu, en mettant en avant son expertise en coaching et sophrologie.
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Début de la collaboration

Processus initial :
Une analyse de la présence de Vanessa sur Instagram a révélé que :

  • Son contenu était pertinent et aligné sur son expertise, mais son engagement pouvait être amélioré.
  • Les opportunités de croissance n’étaient pas pleinement exploitées.

Propositions initiales :

  • Cibler des comptes dans le domaine du bien-être, du développement personnel et de la santé mentale.
  • Structurer des contenus interactifs comme des Q&A stories, témoignages clients et des conseils en sophrologie.
  • Renforcer les relations avec son audience par des interactions authentiques (likes et commentaires sur des publications similaires).

Stratégie et mise en œuvre

Pour atteindre ses objectifs, plusieurs tactiques ont été mises en œuvre :

  • Ciblage précis : Engagement avec des comptes potentiellement dans l’audience de Vanessa et utilisation de hashtags spécifiques à la niche du coaching et du bien-être.
  • Contenu éducatif : Publications et stories mettant en avant des astuces pratiques de coaching et des sessions de sophrologie en vidéo.
  • Interactions communautaires : Lancement de discussions via des questions ouvertes et des sondages dans les stories.

Tactiques clés utilisées :

  • Likes réguliers sur les comptes similaires pour renforcer la visibilité de Vanessa.
  • Follows de comptes dans l’audience ciblée.
  • Stories engageantes mettant en avant son quotidien de coach, des témoignages clients et des conseils.
  • Publications régulières avec un mix de photos professionnelles et de contenus éducatifs.
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Résultats obtenus

Les résultats après 4 mois de mise en œuvre:

  • Croissance significative des followers :+400 nouveaux abonnés qualifiés par mois.
  • Engagement amélioré :Avec un taux moyen de 0,94 %, le contenu est bien mis en avant.
  • Une visibilité accrue auprès des clients potentiels, reflétée par une augmentation des clics sur le lien Calendly.
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Résultats de la collaboration Vanessa Bricout x Propulse :

+400
followers/mois
+0.94%
taux d'engagement
+135%
clicks/mois sur le site internet
;

«Propulse porte bien son nom !

Depuis que j'ai intégré Propulse en juillet 2024, ma visibilité sur Instagram a très fortement augmenté ! Grâce à leurs outils et stratégies, non seulement j'ai gagné en followers, mais ces derniers sont réellement engagés et alignés avec ma cible.

C'est un énorme gain de temps, je ne pouvais pas faire seule ce qu'ils proposent, j'aurais passé mes journées à faire ça alors que mon expertise est ailleurs.

J’apprécie leur accompagnement, leur écoute et leur réactivité afin de toujours avoir une audience en croissance régulière et plus d’opportunités pour promouvoir mes offres.

En quelques mois, j'ai vu la différence, et je recommande vivement Propulse à tous ceux qui souhaitent professionnaliser leur présence en ligne et booster leur visibilité.

Merci à l'équipe de Propulse pour votre expertise et votre soutien 🙏 !»

Vanessa Bricout

Vous souhaitez développer votre visibilité comme Vanessa Bricout et atteindre vos objectifs sur Instagram ? Contactez-nous dès aujourd’hui pour une consultation et découvrez comment nous pouvons vous aider à transformer votre stratégie en résultats mesurables.
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Date of the experience: July 03, 2024
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