Contexte de l'entreprise cliente

Vivante Paris est une marque basée à Paris qui célèbre l’intimité féminine, en proposant des produits sur son e-shop mais également des conseils d’experts santé via des ateliers et rencontres . Elle vise à mettre en avant une communauté engagée et passionnée par des valeurs d’expression de sa féminité.

Objectif de la collaboration

Accroître la communauté Instagram en attirant des followers qualifiés et réellement intéressés par la marque.
Renforcer l’engagement pour amplifier la portée et les interactions des publications.
Augmenter la visibilité des produits et des valeurs de Vivante Paris auprès de son audience cible.

Premier contact et définition des objectifs

Dès le début de la collaboration, les objectifs suivants ont été définis :

Augmenter significativement la base de followers qualifiés, afin d’élargir la communauté et renforcer la notoriété de Vivante Paris.
Accroître l’engagement, pour interagir davantage avec l’audience cible et convertir ces interactions en ventes potentielles et surtout créer une communauté soudée.
Optimiser le contenu, pour partager les valeurs de Vivante au mieux.

Début de la collaboration

Processus initial :
Une analyse approfondie de la présence de Vivante Paris sur Instagram a montré que :

Les publications étaient de qualité et visuellement attrayantes, mais le potentiel d’engagement n’était pas pleinement exploité, le compte manquant de visibilité.
L’audience existante nécessitait une approche plus ciblée pour croître en nombre et surtout en qualité.

Propositions initiales :

Cibler des comptes similaires dans le domaine du plaisir féminin, du bien être et des valeurs féminines.
Structurer un contenu interactif, tel que des sondages en stories, des coulisses de la marque et des publications éducatives sur des sujets médicaux.
Renforcer les relations avec l’audience existante via des interactions authentiques

Stratégie et mise en œuvre

Pour atteindre les objectifs fixés, plusieurs tactiques stratégiques ont été mises en place :

Ciblage précis : Engagement avec des comptes et hashtags spécifiques dans les domaines du du plaisir féminin, du bien être et des valeurs féminines.
Création de contenu éducatif : Publications et stories détaillant l’histoire des produits, les valeurs de la marque, et mettant en avant les artisans derrière les créations.
Stories interactives : Utilisation de sondages, questions et avant/après pour impliquer la communauté et recueillir des avis, interviews de spécialistes.

Tactiques clés utilisées :

Likes et commentaires stratégiques sur des publications de comptes similaires et ciblés pour la communauté pour élargir la visibilité du compte
Suivi et engagement avec des profils dans la cible pour attirer des abonnés qualifiés.
Publication régulière de contenus inspirants : photos des produits, témoignages de clients, et contenus engagés alignés sur les valeurs de Vivante Paris.
Mise en avant de la communauté : Partage d’expériences clients.

Résultats obtenus

Les résultats après 6 mois de mise en œuvre :

Croissance significative des followers :+1200 nouveaux abonnés qualifiés, soit une augmentation de 226 %.
Engagement impressionnant :Avec un taux moyen de 4,09 %, les publications suscitent une forte interaction.
Une augmentation des visites sur le site web, générée par des clics via le lien dans la bio Instagram.

Résultats de la collaboration Vivante Paris x Propulse :

+350

followers/mois

+4.09%

taux d'engagement

+226%

clicks/mois sur le site internet

;

«Grâce à cette collaboration, nous avons non seulement gagné de nombreux abonnés qualifiés, mais également renforcé notre lien avec notre audience. Propulse a permis de valoriser notre travail et nos valeurs avec une stratégie efficace et humaine.»

Aurélie, Vivante Paris

Vous souhaitez développer votre visibilité et engager une audience qualifiée comme Vivante Paris ? Contactez-nous dès aujourd’hui pour une consultation personnalisée et découvrez comment notre expertise peut transformer votre stratégie Instagram en résultats mesurables.

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Date of the experience: July 18, 2023